Media release template australia

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Often we are asked if there is a standard format for writing a media release. The answer is — yes! A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications.

Before drafting a media release, take some time to think about the publications you will be sending it to. Your overall goal for sending out a media release is to communicate your message directly to your target audience which means you will need to create a media list of appropriate publications. For example, a business that is in the travel industry would most likely target travel news and publications. The most critical part of drafting a media release is to ensure it is newsworthy.

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. New staff appointment Sending out a media release about a new arrival to your business is a great way to gain media exposure in target publications.

Use multiple paragraphs and bullet points if you need to. Below is a press release example from Bulletproof announcing a new product line. As you read it, note its use of attention-grabbing statistics, action words, and clear benefits. The use of bulleted information makes the release easy to scan and read. The boilerplate also includes more resources for reporters as well as social media information.

After selling more than million cups of its signature brew, convenient, pre-made version now available at Whole Foods stores nationwide.

The new on-the-go version provides sustainable energy from high-quality fats rather than sugar, allowing people to boost their performance anywhere—from the gym, to carpool duty or in the boardroom.

Bulletproof Coffee Cold Brew is the newest innovation from the company that will allow people to conveniently take steps toward achieving their goals and unleashing their full potential.

After years of research, development, and testing, Bulletproof Coffee Cold Brew is currently rolling out at Whole Foods locations nationwide this month and can also be ordered online at bulletproof. Founded by biohacker, bestselling author, and Bulletproof coffee creator Dave Asprey, Bulletproof is dedicated to providing the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer.

You have a few options for distribution. First, you can make a list of the media outlets whose readers and viewers would be most interested in your news and send your release directly to them via email. Or simply connect with them on Twitter or LinkedIn. These companies send your release to journalists based on their specific interests and also publish it on their website.

Another option is to hire a public relations professional who can write and distribute a press release for you. These professionals often have existing relationships with the press and may be able to get you media coverage more easily. If your news is time sensitive, such as an event or announcement, send it to reporters a few days beforehand so they have time to craft their story. If you want news outlets to hold off on publishing, release it under embargo, which is a request that reporters not publish information until a specific date.

If you really need something kept secret, make sure to only offer embargoed news to outlets you trust. By sending out releases with a regular cadence, you start to build up brand recognition with members of the media, influencers, and bloggers. You never know when an outlet might be looking for a source in your industry, remember your company, and reach out for an interview.

By sharing newsworthy information, you become a thought leader in your field. Successful publicity depends on sustained effort. If you do get coverage, keep the buzz going by sharing those stories on social media.

Mention previous coverage in the boilerplate of your next press release. Press often follows press, and once you get your first mention, you might find it easier to get a second, third, and so on.

A press release is a short, captivating news story written by a company and sent to targeted members of the media. Press releases are written in third person, citing quotes and sources, and containing standard press release information.

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Do you want to create your own online store? Yes No. Start Your Business with Shopify. Explore this guide: What is a press release? Types of press releases How to write a press release Sample press release format A press release template you can use Press release example from Bulletproof Coffee Tips for press release distribution Generate buzz with a press release Press release FAQ.

Free: Press Release Template To help you get started, we put together this template to help you structure your story using a common press release format. Get the template now.