Promotional campaign brief template

To get a baseline, analyze how current marketing efforts are performing. Then, estimate how your marketing campaign will affect your success metrics, both in each channel and overall. The KPIs you track should support your business and campaign goals and should provide direction for your content creation efforts. Map out each phase of your campaign — from planning to execution — to identify and measure campaign marketing efforts and associated costs during a specific time frame.

Save time and create your campaign calendar using one of our free marketing calendar templates , available in Google, Excel, and Word formats. Prepare for an effective pitch by downloading any of our free creative brief templates that you can customize to fit your needs.

Manage and track each phase and project associated with the campaign by downloading any of our free project report templates , including a postmortem report to reflect on lessons learned and key takeaways. In fact, impactful campaigns take time and intentional planning. You can implement these strategies during the planning of your next campaign. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Try Smartsheet for free, today. Get a Free Smartsheet Demo. In This Article.

Marketing Campaign Management Plan Template. Simple, powerful marketing campaign management in Smartsheet. Marketing Campaign Brief Template. Product Marketing Campaign Template. Marketing Campaign Proposal Template. Marketing Campaign Report Template.

How to Create a Marketing Campaign Plan In this section, we will provide a step-by-step guide to the process of building out a marketing campaign plan. Step 1: Establish Marketing Campaign Goals That Align with Your Business Goal When you begin with the end in mind, you create a destination from which you can build out your campaign roadmap. Here are some examples of common business goals to get you started: Build brand awareness.

Improve customer service. Retain customers. Expand into a new market. Increase efficiency. Launch a new product. Increase sales. Here are some examples of common campaign goals: Increase traffic. Generate leads. Increase social followers. Nurture existing leads. Target new customers.

Build brand loyalty. Sell more of a specific product. Step 2: Pinpoint Your Target Audience Once your team rallies around a common goal, the next step is to determine your target audience.

You can begin to define your target buyer by asking the following questions: What specific action do we want the buyer to take? What pain points does the buyer have that we can speak to in order to motivate them to take the desired action?

How does the product or service solve the challenges, frustrations, and problems that the target buyer experiences? What characteristics that the target buyer possesses are most likely to move them to take the desired action?

This can involve market research, focus groups, surveys and other research to narrow down your target market into categories, including:. The campaign strategy of your marketing brief includes all the details of how you're going to reach your goals.

In this section, you discuss the following components of your plan:. The specific marketing channels you're using, like an e-newsletter, social media or direct mailer.

Media involvement and purchases, such as commercials or press conferences. Read more: 17 Marketing Strategies With Examples. Your marketing brief should have a detailed list of all the deliverables needed to complete the project, such as:. Check with executives, HR and the legal team about any mandatory content that must appear on marketing materials. This may include:. Your marketing brief needs a timeline of the project to help other departments plan their tasks.

The deadlines may be flexible at the outset, but even an estimate of the project's schedule can help keep the project progressing and maintain efficiency. Discuss the timeline key departments, such as the creative team, to make sure deadlines are reasonable. Read more: Why Deadlines Are Important.

Confirm the budget with executives and the finance team. Provide budget estimates for each portion of the campaign. This is a marketing brief template that may help you create your own:. Company overview: [Company]'s mission is [company mission]. The organization values [trait] and wants to accomplish [company goals]. Project purpose: The purpose of this project is to [project's purpose]. Project summary: This project will use a multifaceted approach to [summary of project and strategies].

In the summary, you can give some small details about your company, the products and services it offers, philosophy, personality, and brand features. You can also see Marketing Strategy Templates. The required output of the marketing Agency or manager and the kind of marketing campaigns in place or to be employed are also described. These five elements are the core of a strategic campaign brief. Much of the information in your brief can be reused in other campaigns. Having a template will reduce your time designing the campaign and help you quickly adjust to new needs, platforms, and markets.

Creating a campaign brief that can continually be used in this way helps turn goals into clear and concise objectives. It can also give you and your team specific areas of improvement that you can continue to build upon. Sid Bharath. What Is a Campaign Brief? Broca stores all your campaign briefs in one place and uses AI to generate marketing content from them. Thank you for your interest!

Just as any great recipe begins with the right ingredients, here are the most important elements for your marketing campaign brief: 1. How do those features help improve the lives of the target audience? Can you prove it? If so, how? Turn it into a Campaign Brief Template These five elements are the core of a strategic campaign brief.